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The Framework
4 Drivers
7 Principles
Why VirtualSellingXâ„¢
How will you sell more?
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Why VirtualSellingXâ„¢
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Solve Big Problems
What Used to Work, Doesn't.
The Not-Enough Problem
"Not-Enough" is not enough.
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The Buyer QUITs
Buyers vanish.
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The STOP
Triggering Buyer Resistance.
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The Sales-centric Lie
Ignoring the Buyer Experience.
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The @Scale Paradox
If the Buyer Hates It, Why Automate It?
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