Driver 1: Curating Expertise is Survival

Curating Expertise is Survival: Driver 1 of the 4 Drivers of the Expert Buying Experience™ reveals the Buyer's race to Survive; Who the Buyer is and What they are trying to accomplish; the Competitive Cliff and how improving services to the Buyer is the only way to survive it; how remaining in constant pursuit of the Clearly Superior Alternative means the Clearly Superior Alternative Mandate drives every purchase decision; why Curating Expertise is a Competitive Advantage; why chasing Curating Expertise is the only way to acquire it first, before competitors do, to apply it as a competitive advantage.