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Driver 3
Curating Expertise is Virtual

Just like everything else.

Driver 3: Curating Expertise is Virtual

Curating Expertise is Virtual: Driver 3 of the 4 Drivers of the Expert Buying Experience™ shows how learning has dramatically changed and how demand for it drives the Global Digital Transformation; why everyone learns almost everything through the Information Buying Experience and how this has conditioned the Buyer in their buying; how this conditioning has been leveraged by companies like Amazon to deliver the Utility Buying Experience and where this leaves the Buyer’s need for the Expert Seller.

Accelerated Cognition

How the Buyer wants to learn.

Buyer-Wins Outcome

The outcome that keeps Buyers.

Information Buying Experience

Buying thousands of times per day

Utility Buying Experience

Buy everything you can, not everything you need.

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