Driver 3: Curating Expertise is Virtual

Curating Expertise is Virtual: Driver 3 of the 4 Drivers of the Expert Buying Experience™ shows how learning has dramatically changed and how demand for it drives the Global Digital Transformation; why everyone learns almost everything through the Information Buying Experience and how this has conditioned the Buyer in their buying; how this conditioning has been leveraged by companies like Amazon to deliver the Utility Buying Experience and where this leaves the Buyer’s need for the Expert Seller.