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Driver 2
Buying is Curating Expertise

How the Buyer buys.

Driver 2: Buying is Curating Expertise

Buying is Curating Expertise: Driver 2 of the 4 Drivers of the Expert Buying Experience™ reveals why all buying has Curating Expertise at it's core, which is the one reason the Buyer needs the Expert Seller; how sales responds to this need of the Buyer with the Default Sales Approach; how the Buyer feels about the resulting Commodity Buying Experience they are delivered and what they are doing about it.

The Buyer's Need for Sales

Curating expertise for the Buyer's problem.

Default Sales Approach

100 years and still sales' favorite.

Commodity Buying Experience

Why the Buyer hates it.

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