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Buying is Curating Expertise
How the Buyer buys.
Driver 2: Buying is Curating Expertise
Buying is Curating Expertise: Driver 2 of the 4 Drivers of the Expert Buying Experience™ reveals why all buying has Curating Expertise at it's core, which is the one reason the Buyer needs the Expert Seller; how sales responds to this need of the Buyer with the Default Sales Approach; how the Buyer feels about the resulting Commodity Buying Experience they are delivered and what they are doing about it.
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