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The Buyer QUITs

Buyers vanish.
The Buyer QUITs
The Buyer is always ready to QUIT. To Question Usefulness, Interest, or Truth (QUIT). Identifying an Apparently Inferior Option is easy, and happens once the Buyer follows a conscious doubt concerning the practicality, significance, or validity of the expertise, and/or the experience which delivers it; and limits, slows down or stops consideration altogether.
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