top of page
Decompressed Value is a volume of information which has not been designed, formatted nor arranged for value, structure, or relevance. It is confusing and hard to follow. Trying to understand it represents an unnecessary tax on the mental faculties. Buyers do not spend time working in Decompressed Value, they don’t seek it nor even tolerate it. Information which is irrelevant, unclear, keeps coming even when the Buyer doesn’t want it, is not informative but a sales pitch breaks the standard which the Buyer is conditioned to expect. It triggers the Click Off Response.
bottom of page