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Why it Works
The Buyer is Already Chasing.
The Buyer is already chasing expertise. Decision-makers are hired, retained, paid and rewarded for their ability to find solutions to big, complex, problems for their companies.
Not just any expertise. But expertise in the best solution to the problem. The Clearly Superior Alternative amongst several alternatives. Identifying before buying. Proving before purchasing.
The key to their success is in acquiring expertise and curating that expertise for their specific problem. Expertise is what they need. Expertise is what they value. Expertise is what they are always chasing.
The Expert Seller who delivers Curated Expertise to the Buyer, in an experience the Buyer wants to have, becomes an instant source of value worth chasing.
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