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Unconditional Instant Value

Make it worth it.
Unconditional Instant Value
Unconditional Instant Value means the Buyer receives instant returns for having consumed the incremental content (read email, attended meeting) regardless of and independent of, whether they purchase, or ever even take another step with the provider. If the information requires additional steps to deliver value, then it is information which has cost more to consume than it delivers in value and is not a Buyer-Wins Outcome.
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