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Learning Primacy Principle

Learning Primacy Principle
The Learning Primacy Principle states that the Buyer must learn the best way to solve a problem before the Buyer can choose the best way to solve a problem. The Buyer operates under the law of the Competitive Cliff, and therefore, the Clearly Superior Alternative Mandate. However, in order to identify a Clearly Superior Alternative takes a lot of solution expertise curated for the Buyer's problem, which has to be presented and understood by the Buyer and by staff, peers and leadership. Simply put, before the Buyer can buy the Clearly Superior Alternative, they must learn which solution is the Clearly Superior Alternative. And learning takes time, expense and effort.
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