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Breaking the Botheration Barrier
Botheration impedes all forward progress of the business, because the cost of learning which is the Clearly Superior Alternative is the Problem's problem which has to be solved first. Breaking this Botheration Barrier is therefore of great interest to the Buyer. The service of the Expert Seller to deliver solution expertise curated for the Buyer's problem, with minimal or no Buyer time and expense involved in doing so effectively Breaks Botheration. This is an extremely valuable service and one the vast majority of salespeople know nothing about.
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