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Botheration refers to the costs in time and other expenses to learn which is the best solution to the Problem, to identify the Clearly Superior Alternative. Botheration is always present in learning anything, especially anything significant, and especially in anything which today's Buyer is dealing with salespeople over. Botheration includes spending time in meetings, emails, phone conversations, demos, and proposals, learning why a solution is the best solution to the problem; and the risks and opportunity cost of spending time in this versus on other projects.
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