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Apparently Inferior Option

The Apparently Inferior Option is an alternative which the Buyer has learned is probably an inadequate solution to the Buyer's problem. Unlike the Clearly Superior Alternative, the Apparently Inferior Option does not need to be rigorously examined, or proven to be inferior. There does not need to be consensus among staff, peers and leadership that the solution is an Apparently Inferior Option. It is therefore extremely easy to be labeled an Apparently Inferior Option. As easy as giving the Buyer a Buying Experience they hate, for instance.
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