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Buyers Buy Once they Learn
Never before, and not too long after.
Once the Buyer learns why yours is the best solution to their problem, they buy it.
Once they LEARN. Not once they have been spammed, cold called, demo'd. Not once they have been closed, closed again, given a discount and closed. AGAIN.
But once THEY learn. Once the Buyer learns why your solution is the best solution to their problem, they buy it. Learn. It. Is. Best. For their specific problem.
As a matter of fact, once they learn this, you cannot STOP them from buying it. Today's competitive Buyer will forcefully insist on buying it once they learn it is the best solution to their problem.
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