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Delivering VIRTUALâ„¢

How the NEARNESSâ„¢ Practice delivers
the 7 Principles of the Expert Buying Experienceâ„¢

Value Amplification

The Buyer demands Value Amplification.

The NEARNESSâ„¢ Practice overcomes Remoteness in virtual selling to achieve total Value Amplification.

Identity

The Buyer wants Curated Expertise.

SERVICEâ„¢ uses the language of a Mission Partner to complement the delivery of solution expertise curated for the Buyer's problem.

Relationship

The Buyer accepts only true Relationship.

NATURALâ„¢ delivers the Evident Time Cost through the Town Crier, and isolation of value to deliver the Incremental Value the Buyer wants from their Relationship.

Transformation

The Buyer expects Transformation.

REALITYâ„¢ delivers Transformation by establishing credibility and utilizing real world references, experiences of commonality, and by offerings of service.

Understanding

The Buyer must get Understanding.

ANCHORâ„¢ brings specificity to the learning experience with completeness, exactness and descriptive references.

Accelerated Ideation

The Buyer loves Accelerated Ideation.

NEARNESSâ„¢ ENDOWâ„¢ is messaging to get to it and give a lot of nonstop value to trigger Accelerated Ideation.

Love

Buyers require a positive emotional tone.

ENTICEâ„¢ reinforces positive emotional tone with messaging which enjoys, compliments, and teaches the Buyer.

NEARNESSâ„¢

How to Overcome Remoteness.

NEARNESSâ„¢
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