top of page

Delivering VIRTUAL™

How the LOGICAL™ Practice delivers
the 7 Principles of the Expert Buying Experience™

Value Amplification

The Buyer demands Value Amplification.

The LOGICAL™ CATEGORY™ message customization is used to deliver Value Amplification to the Buyer.

Identity

The Buyer wants Curated Expertise.

Curated Expertise is delivered through CLIENT™ qualification and the LOGICAL™ CURATE™ Method.

Relationship

The Buyer accepts only true Relationship.

The Buyer receives high Incremental Value through the precise customization of the message; it’s the whole purpose of LOGICAL™ Message Design.

Transformation

The Buyer expects Transformation.

Buyers get an experience of Transformation in the LOGICAL™ GIFT™ Method; as it dials the Message Design exactly on this particular Buyer at this point in time.

Understanding

The Buyer must get Understanding.

LOGICAL™ LESSON™ designs the entire message into a high value learning experience for the Buyer.

Accelerated Ideation

The Buyer loves Accelerated Ideation.

LOGICAL™ Message Design triggers Accelerated Ideation by means of AGREE™ for Instant Point Clarity and Constant Point Clarity.

Love

Buyers require a positive emotional tone.

LEARN™ invokes the love of the Buyer in the very first step of the LOGICAL™ Message Design Practice.

LOGICAL™

How to Design Messages.

LOGICAL™
bottom of page