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Delivering VIRTUAL™

How the LOGICAL™ Practice delivers
the 7 Principles of the Expert Buying Experience™

Value Amplification

The Buyer demands Value Amplification.

The LOGICAL™ CATEGORY™ message customization is used to deliver Value Amplification to the Buyer.


The Buyer wants Curated Expertise.

Curated Expertise is delivered through CLIENT™ qualification and the LOGICAL™ CURATE™ Method.


The Buyer accepts only true Relationship.

The Buyer receives high Incremental Value through the precise customization of the message; it’s the whole purpose of LOGICAL™ Message Design.


The Buyer expects Transformation.

Buyers get an experience of Transformation in the LOGICAL™ GIFT™ Method; as it dials the Message Design exactly on this particular Buyer at this point in time.


The Buyer must get Understanding.

LOGICAL™ LESSON™ designs the entire message into a high value learning experience for the Buyer.

Accelerated Ideation

The Buyer loves Accelerated Ideation.

LOGICAL™ Message Design triggers Accelerated Ideation by means of AGREE™ for Instant Point Clarity and Constant Point Clarity.


Buyers require a positive emotional tone.

LEARN™ invokes the love of the Buyer in the very first step of the LOGICAL™ Message Design Practice.


How to Design Messages.

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