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Delivering VIRTUALâ„¢

How the LOGICALâ„¢ Practice delivers
the 7 Principles of the Expert Buying Experienceâ„¢

Value Amplification

The Buyer demands Value Amplification.

The LOGICALâ„¢ CATEGORYâ„¢ message customization is used to deliver Value Amplification to the Buyer.

Identity

The Buyer wants Curated Expertise.

Curated Expertise is delivered through CLIENTâ„¢ qualification and the LOGICALâ„¢ CURATEâ„¢ Method.

Relationship

The Buyer accepts only true Relationship.

The Buyer receives high Incremental Value through the precise customization of the message; it’s the whole purpose of LOGICAL™ Message Design.

Transformation

The Buyer expects Transformation.

Buyers get an experience of Transformation in the LOGICALâ„¢ GIFTâ„¢ Method; as it dials the Message Design exactly on this particular Buyer at this point in time.

Understanding

The Buyer must get Understanding.

LOGICALâ„¢ LESSONâ„¢ designs the entire message into a high value learning experience for the Buyer.

Accelerated Ideation

The Buyer loves Accelerated Ideation.

LOGICALâ„¢ Message Design triggers Accelerated Ideation by means of AGREEâ„¢ for Instant Point Clarity and Constant Point Clarity.

Love

Buyers require a positive emotional tone.

LEARNâ„¢ invokes the love of the Buyer in the very first step of the LOGICALâ„¢ Message Design Practice.

LOGICALâ„¢

How to Design Messages.

LOGICALâ„¢
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