How All Sales Are Made

Repeating The Seller's Lie gets lots of SaaS applications sold. It keeps huge numbers of salespeople struggling under the weight of it's delusion. But it doesn’t change the Buyer. It doesn’t trick them into doing anything they don’t want to do. No matter how many salespeople buy into it. There is a way that all sales are made. There is a role for Expert Sellers to support the sale. And there is a Buying Experience that ensures success for Buyer and Expert Seller alike.