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True Friendship
A friend indeed.

Sellers often claim to be "friends" with their Buyers and aren't. Too often leaving Buyers to wonder; why doesn't my "friend" bring me value instead of offering me lunch and asking for the order? True friendships are maintained by the Expert Seller who delivers consistent Incremental Value. The Expert Seller who makes the Buyer-Wins Investment to deliver the Buyer-Wins Outcome. The Expert Seller who protects the friendship by acting as if it doesn’t exist when it comes to being measured on the value they bring.
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