top of page
The Muck
The sale is going nowhere.
The MUCK is when the Buyer is in a position of uncertainty regarding the value of granting Incremental Consideration, but certain regarding the costs of their Incremental Consideration. Merit Unknown / Costs Known (MUCK). Whether it be in the meeting itself, or by phone or by email, when what is most clear about what the salesperson is asking is that it will take time, and that the Probable Incremental Value is unknown, is when that request is MUCK, and is not likely to be granted.
bottom of page