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Private, Proprietary, Perishable
Buyers need Expert Sellers.
Private, Proprietary and Perishable describes the Solution information the Buyer requires the Expert Seller to curate into expertise for their specific problem. This information is not available to the Buyer as it is Private, internal to the Expert Seller's company. It is Proprietary, written broadly and not in the Buyer's own language. And it is Perishable, subject to being updated or obsolete. For all of these reasons the Buyer needs the Expert Seller's consistent Curated Expertise.
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