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Know it Now (KIN)
Now is good.
Know it Now (KIN) is the Buyer desire for information which solves a problem, either in whole or in part and once desired, to have that information immediately. A glance at their phone is the The World in the Palm of my Hand Effect; where anything about anything can be learned at any time, all in a state of Accelerated Cognition. The Buyer willingly offers consideration to expertise which is delivered in the same experience.
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