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Decline In Virtual Enthusiasm (DIVE)
Make it stop.
Decline In Virtual Enthusiasm (DIVE) is when the Buyer sustains a conscious drop in their level of enthusiasm for the buying experience, reducing their willingness to continue to engage in, participate in, or support the buying experience. Sales-centric approaches, the Commodity Buying Experience and anything that does not deliver a Buyer-Wins Outcome will trigger a Decline In Virtual Enthusiasm (DIVE).
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