The Difference Between A Problem And A Cost And Why It Matters

What is the difference between a problem and a cost? Much is made of finding problems in sales situations--even 'pain'--but problems and pain are economically MEANINGLESS without the context of cost. In this course you will develop strategies for mapping the costs of the problem and all its relevant characteristics as well as establishing a foundation upon which to justify your solutions purchase. Designed from the GENERATE™ CLIENT™ Impact Method.