The Celebrity Effect In Virtual Selling And How To Use It

GENERATE™ GUESTING™ is the Method associated with bringing in and choreographing the involvement of VIPs from the Expert Seller’s company to the meeting with the Buyer, to increase the impact and value of the meeting and to leverage the Celebrity Effect gained from GUESTING™ an executive VIP fly-by, or establishing credibility by means of a Subject Matter Expert VIP confirming technical capabilities of the solution. Designed from the GENERATE™ GUESTING™ Method.