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One Way To Sell The Most Important Person In The Company
Designed from the GENERATE™ ESSENCE™ Method

GENERATE™ ESSENCE™ Executive Referrals is the Action of Engaging The Chief's Referral, connecting with the Executive Initiative Owner (EIO). This is the person who owns the decision. The EIO is the one that has been directed by someone with Executive authority to head up an Initiative to lead the change of something at the company. The Expert Seller who helps them learn why their solution is the best solution to the Buyer's problem, to develop Buyers Equity Vision (BEV) for their solution, will have become the Clearly Superior Alternative. Designed from the GENERATE™ ESSENCE™ Method.
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