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Video Conditioning
Video Conditioning is the principle that having viewed thousands of hours of video content produced by entertainment entities has trained us in being able to discern when video content is good and when it is bad. Video content that aims to deliver value, but does so without any similarity to the quality the Buyer is used to, ends up looking far worse than merely inadequate. Salespeople who attempt to sell virtually by inflicting bad lighting, bad audio, and bad presentations on the Buyer are unnecessarily taxing the Buyer and derailing their own efforts.
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