Utility Buying Experience Demand

Years of buying what they need through the Utility Buying Experience has conditioned Buyers. No Digital Seller has a chance of competing with the Amazon experience, unless they offer something so unique and desired that the Buyer is willing to forgo that experience. But they know they're getting a sub par experience and they don’t like it. The Buyer expects to receive the Utility Buying Experience. It has become the standard, normal. When it isn't offered, its weird. In an Instant Buyer Response Loop, Buyers follow the Click Off Response to find it elsewhere.