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Unlimited Alternative Consideration

The Limited Alternative Constraint keeps the number of competitive alternatives the Buyer can consider at a low number. The time it takes to meet with a salesperson in-person, discuss their needs, meet again for a presentation, and a proposal, and repeat that process is too costly to allow for too many alternatives to be considered. The Unlimited Alternative Consideration allows Buyers to be freed from the constraints imposed by in-person selling and its Limited Alternative Constraint. So they are able to consider a higher volume of alternatives to find their Clearly Superior Alternative.
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