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The World in the Palm of my Hand Effect
The smartphone puts the global digital communication network at the Buyer's instant command, to serve them and their requests for information on any subject, anywhere, anytime. Not to pester, interrupt, or spam them. The Buyer doesn’t ask for directions to sushi and get directions to barbecue. They get what they ask for, which is a Buyer-Wins Outcome. They get it in the way they want it, which is the Information Buying Experience. Thousands of times per day.
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