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The Opportunity
Every time the Buyer has a need for a salesperson to deliver expertise that the Buyer cannot get on their own, that Buyer must submit to the hated Commodity Buying Experience, now the Degraded Buying Experience. This presents an opportunity for the Expert Seller who instead delivers the expertise the Buyer needs in an experience the Buyer wants. To the Buyer they become an instant Clearly Superior Alternative. In every sales situation they are in. For the Expert Seller who recognizes this, they will enjoy being made a Dominant Value Provider by their Buyers.
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