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Selling is War?

The confrontational nature of the Default Sales Approach is celebrated in the sales-centric lexicon, full of it's sales-is-war analogies. Sellers are told to be courageous, to fearlessly break through Buyer defenses, to overcome objections, to fight for the deal, to win at all costs. In the end, the valiant Seller defeats the rebellious Buyer, claws the order from their grasp and stands over them, victorious! Ugh.
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