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Salespeople Transmit Opposing Priorities
What causes all forward selling progress to stop? Salespeople who demonstrate to the Buyer that their interest is in solving their own problems, not the Buyer's. Salespeople Transmit Opposing Priorities (STOP) when they are pushing an objective the Buyer doesn't have, such as to close the deal, in a way the Buyer doesn't like, using objection handling, or similar pressure, causing the Buyer to limit, slow down or stop consideration altogether.
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