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Sales Burn-out
Sales Burnout occurs when the breakdown in the willingness and or ability of the salesperson to carry out activities which the Buyer rejects, and which the salesperson themselves know to be of zero value to that Buyer. As one SDR said recently on using ChatGPT "Why would I take an hour composing something the Buyer doesn’t want to read anyway?" The burden placed on the SDR to push out content they know is garbage forces them to quit their jobs at the highest rate in sales.
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