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Rapport and Relationship

Rapport and Relationship
Sales-centric Sellers are taught to compliment and flatter the ego of the Buyer, as this will cause the Buyer to "like" them. If they can get the Buyer to coffee, lunch, or the ballgame this will help build the relationship further. This relationship then can be manipulated to get the Buyer to act less in their own interests and more in those of the salesperson. As the thinking goes, Buyers are always willing to compromise their mission because they had a free lunch. Double Ugh.
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