top of page
Private, Proprietary and Perishable

The Private, Proprietary and Perishable Information Barrier is a huge challenge for the Buyer to overcome. The Expert Seller has solution expertise which is Private and hidden from the Buyer. It's Proprietary, based on the company expertise and not in the Buyer's language. And it's Perishable; the Buyer may know it today, but it can be updated tomorrow and be obsolete. For the Buyer to gain value from the solution expertise, they need the Expert Seller to make it accessible, understandable and up to date, something they cannot do themselves.
bottom of page