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Information Buying Conditioning
Years of constant Information Buying Experiences have conditioned the Buyer to expect that ANY Buying Experience should have and will have an Information Buying Experience within it. The seven elements of this experience are as follows. Accelerated Cognition: get it fast. Relevance: to me and my interests. Free-will: I am in control of stopping, starting, and where I go next. Clarity: Easy to understand. Learning-centric: the information I want, no sales pitches. Option-rich: give me more than I came for. Trust: no bias.
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