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Dominant Value Provider
The Dominant Value Provider is a Clearly Superior Alternative to a majority of Buyers within the market. Buyer preference drives the Dominant Value Provider safely up the Competitive Cliff, while their abandoned competitors decline and fall from it. How to become a Dominant Value Provider? Find a large group of Buyers who are getting what they don’t want, and offer them a Clearly Superior Alternative.
And when a lot of Buyers hate the buying experience they get from the market, a Dominant Value Provider can arise simply from giving them a buying experience they like. And that is exactly the opportunity which exists today.
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