Concierge Service Syndrome

Salespeople traveling by air have their one meeting with the Buyer and are waited on hand and foot for the rest of the three-day travel, all expensed to their employer. Services start at the airport "Thank you for flying Delta", continued on the flight "More coffee?" at the hotel "Welcome to Marriott, how can we make your stay more comfortable?" at the restaurant "How would you like that cooked?" and at the bar "Same again?" The preference for this lifestyle becomes a Syndrome, when it is used to justify delivering an experience the Buyer doesn’t want, and one which holds the company back from increasing sales effectiveness.