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Complexity Curve

As the sophistication of the expertise needed to be curated for the Buyer's problem increases, the ability for the Utility Buying Experience to supply that curation decreases. The relatively static nature of the information provided limits the curation capability available. So while curation to a certain degree exists in the Utility Buying Experience, particularly with respect to other Buyer's experience with the solution, fully curating expertise is not available. This is why the Buyer buys everything they can from the Utility Buying Experience, but why they can’t buy everything they need.
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