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Click Off Response
In a state of Accelerated Cognition, the Instant Buyer Response Loop provides for an efficient reaction to content that is not interesting; end the experience. Immediately.
This Click Off Response is the Buyer's immediate conditioned response to terminate an experience of confusion or boredom by taking control and clicking away to an area of interest. In fact, the Buyer moves faster to terminate an experience of low value than they move to engage an experience of high value.
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