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Understanding the Economic Impact of Problems
Understanding the Economic Impact of Problems

Wed, Sep 17

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Zoom® meeting

Understanding the Economic Impact of Problems

How to differentiate between problems and their economic impact on buyers.

Live, Instructor-Led Training

2 more dates

Sep 17, 2025, 12:00 PM – 12:30 PM EDT

Zoom® meeting

Session Information

Understanding the Economic Impact of Problems

Unlock the key to effective sales strategies by understanding the economic impact of Buyer problems. Join our VirtualSellingX™ Free Sales Training Session to discover how to differentiate between the problem itself and its financial implications, enabling you to present your solution as an indispensable investment.

GENERATE™ End Game: CLIENT™ Impact focuses on bridging the gap between identifying problems and quantifying their economic significance. Recognizing 'pain' or problems alone is insufficient without understanding the associated costs. This session guides you in developing strategies to accurately map these costs and relevant characteristics, thereby establishing a solid foundation to justify the purchase of your solution.

Key learning points:

  • Problem vs. Cost: Learn to distinguish between identifying problems and calculating their economic impact, ensuring your sales approach addresses the true cost to the Buyer.
  • Cost Mapping: Develop skills to create a comprehensive map of the financial implications of problems, highlighting the urgency for resolution.
  • Solution Justification: Understand how to build a compelling case for your solution by aligning it with the Buyer’s economic needs.

Improve your ability to articulate the economic impact of problems, positioning your solution as the Clearly Superior Alternative that addresses the real costs faced by Buyers.

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