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Support Your Claims with Facts: Build a Strong Foundation for Agreement
Support Your Claims with Facts: Build a Strong Foundation for Agreement

Fri, Apr 04

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Zoom® meeting

Support Your Claims with Facts: Build a Strong Foundation for Agreement

Master the art of using data and evidence to substantiate your claims and build trust with the buyer.

Live, Instructor-Led Training

2 more dates

Apr 04, 2025, 7:30 AM – 8:00 AM EDT

Zoom® meeting

Session Information

Support Your Claims with Facts: Build a Strong Foundation for Agreement

Enhance your persuasive messaging by backing up your claims with solid facts. This session teaches you how to effectively integrate factual evidence with emotional rewards to create a compelling and trustworthy narrative that resonates with Buyers.

Key learning points include:

  • Gather Factual Evidence: Identify relevant facts about the situation and solution.
  • Combine Facts with Rewards: Integrate evidence with emotional payoffs to strengthen your message.
  • Build Trust and Credibility: Use factual data to support claims and establish reliability.
  • Create Compelling Agree Proofs: Develop convincing narratives that merge evidence and rewards.
  • Reinforce Message Design: Leverage facts to enhance the overall impact of your message.

Improve your ability to construct messages that are both factually grounded and emotionally engaging, ensuring your Buyers are convinced of the value and truth of your solutions.

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