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Quantify the Pain: Measure the Cost of the Problem
Quantify the Pain: Measure the Cost of the Problem

A VirtualSellingXâ„¢ Custom Plan

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Zoom® meeting

Quantify the Pain: Measure the Cost of the Problem

Develop skills to quantify the buyer's current problem and calculate the "Cost of Living Without You."

Live, Instructor-Led Training

A VirtualSellingXâ„¢ Custom Plan

Zoom® meeting

Session Information

Quantify the Pain: Measure the Cost of the Problem

Elevate your sales strategy in this Intermediate VirtualSellingXâ„¢ Custom Sales Training Session focused on CLIENTâ„¢ Impact. This session is dedicated to mastering the crucial Action of evaluating and quantifying the specific problems your Buyer faces. Learn how to identify the struggles, challenges, and business areas impacted by these problems and understand why the Buyer can no longer afford to live with them. Begin the process of uncovering the Buyer's Cost of Living Without Youâ„¢, using data to support this information and categorizing it as either Anchors or Gaps.

This session is ideal for sales professionals seeking to enhance their ability to articulate the true cost of inaction to their Buyers. You will engage in team breakout sessions, participate in Asset development, and complete a targeted Assignment to grow sales—all designed to help you refine your approach and deliver high-impact sales messages.

Key learning points:

  • Problem evaluation: Gain expertise in identifying and describing the specific issues your Buyer is facing and the areas of the business these problems impact.
  • Cost quantification: Learn to quantify the financial and operational costs associated with the Buyer's problems, making a compelling case for change.
  • Strategic messaging: Understand how to use the Buyer's Cost of Living Without Youâ„¢ to drive urgency and motivate action.
  • Collaborative exercises: Participate in team-based activities to develop and refine your approach, resulting in actionable strategies to present to your Buyers.

Improve your ability to measure the cost of the problem, drive urgency, and effectively communicate the need for change. This session is part of the VirtualSellingXâ„¢ Custom plan, offering specialized, subscription-based training programs like Essentials, Accelerator, Optimizer, and Custom Plus, tailored to meet the specific needs of your team.

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