Problem Spotlight: Emphasize the Struggle

Problem Spotlight: Emphasize the Struggle

In this VirtualSellingX™ Free Sales Training Session, you will learn how to emphasize the Buyer’s struggles, highlighting their challenges to build empathy and understanding, without promoting your solution prematurely.

STORY™ Trouble is the Action of continuing the STORY™ by isolating information and Agree Proofs with CLIENT™ Evidence and the Buyer’s Own Words™ to describe the struggle, the Problem’s problem the Buyer is facing now, on their own, without the solution, and continuing to omit any reference to the Expert Seller’s solution or company, instead focusing entirely on the Buyer. This training will equip you with techniques to create compelling narratives that resonate with your Buyers by focusing on their challenges.

Key Learning Points:

• Isolating Information; Learn how to isolate relevant information and Agree Proofs that emphasize the Buyer’s struggle.
• Using CLIENT™ Evidence; Understand how to incorporate CLIENT™ Evidence and the Buyer’s Own Words™ to highlight the problem.
• Describing the Struggle; Discover techniques to vividly describe the Buyer’s current challenges without referencing your solution.
• Focusing on the Buyer; Master the art of maintaining a Buyer-centric narrative, building empathy and understanding.

This session is brief but focused, designed to improve your Virtual Selling skills, ensuring you can effectively emphasize the Buyer’s struggles to create a compelling and empathetic narrative.

Improve your ability to emphasize the struggle by mastering STORY™ Trouble!