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Pain is Not Enough: Measure the Cost of the Problem
Pain is Not Enough: Measure the Cost of the Problem

Wed, Feb 12

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Zoom® meeting

Pain is Not Enough: Measure the Cost of the Problem

Master the art of uncovering the buyer's specific problems and their impact on their business.

Live, Instructor-Led Training

2 more dates

Feb 12, 2025, 4:30 PM – 5:00 PM EST

Zoom® meeting

Session Information

Pain is Not Enough: Measure the Cost of the Problem

In the VirtualSellingX™ Free Sales Training Session, we delve into CLIENT™ Impact for LIVEAction™, where understanding and measuring the cost of a problem becomes essential to sales success. Uncover how to go beyond identifying pain points and learn to quantify the real cost of issues affecting the Buyer's business, making the case for why they can’t afford to ignore them.

Equip yourself with the skills to articulate the Buyer's challenges and position your solution as the answer that brings tangible value and NEARNESS™.

Key learning points:

  • Identify Specific Problems; explore the struggles and challenges the Buyer faces.
  • Analyze Business Impact; understand which areas of the business are affected and how.
  • Quantify Costs; learn to measure the expense of unresolved problems.
  • Determine Anchors and Gaps; use data to support your assessment and build a compelling case.
  • Communicate Value; present the information in a way that highlights the urgency and benefit of addressing the issue.

Improve your ability to measure and articulate the cost of the problem, positioning your solution as a valuable investment for the Buyer.

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