Identify the Big Win: Uncover the Primary Benefit for Buyers

Identify the Big Win: Uncover the Primary Benefit for Buyers

Join our VirtualSellingX™ Free Sales Training Session to learn how to identify the primary benefit for your Buyers and deliver compelling value in your meetings.

BEAUTY™ Boost is the Action of evaluating the value that your meeting content could deliver to the Buyer. This involves identifying the Big Benefit, the One Takeaway that the Buyer will achieve, and the Incremental Value received from the Incremental Consideration given, even if no other steps are ever taken.

Key learning points:

• Evaluate Meeting Content; determine the potential value your meeting delivers.
• Identify the Big Benefit; pinpoint the primary takeaway for the Buyer.
• Highlight Incremental Value; show the Buyer the value they receive even from small considerations.

Improve your ability to deliver impactful meetings by uncovering and emphasizing the primary benefits for your Buyers.