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Evaluating Buyer Decision Justifications
Evaluating Buyer Decision Justifications

Thu, Sep 25

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Zoom® meeting

Evaluating Buyer Decision Justifications

Learn to evaluate how buyers justify selecting the superior alternative.

Live, Instructor-Led Training

2 more dates

Sep 25, 2025, 7:30 AM – 8:00 AM EDT

Zoom® meeting

Session Information

Evaluating Buyer Decision Justifications

Enhance your sales strategy by understanding the Buyer’s decision-making process. Join our VirtualSellingX™ Free Sales Training Session to learn how to evaluate and influence the criteria Buyers use to justify their selection of the Clearly Superior Alternative.

CLIENT™ NEXUS™ for GENERATE™ focuses on the importance of evaluating the Buyer’s decision justifications. This session will equip you with the skills to guide Buyers through the process of viewing your solution as the Clearly Superior Alternative.

Key learning points:

  • Decision Criteria Analysis: Understand how Buyers evaluate solutions and justify their choices based on specific criteria.
  • Testing and Proof: Learn how to present tests and proof that align with the Buyer’s evaluation lens, strengthening your solution’s position.
  • Curated Expertise: Discover ways to leverage your expertise to make your solution the obvious choice for Buyers, enhancing its appeal as the Clearly Superior Alternative.

Improve your ability to influence Buyer decisions by aligning your solution with their justification process, increasing the likelihood of your solution being chosen as the top candidate.

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