Mon, May 12
|Zoom® meeting
Build Anticipation: Structure Messages for Optimal Impact
Develop skills to craft pre-meeting messages that build anticipation and excitement for the main message.
Live, Instructor-Led Training
May 12, 2025, 12:00 PM – 12:30 PM EDT
Zoom® meeting
Session Information
Build Anticipation: Structure Messages for Optimal Impact
Unlock the full potential of your virtual selling strategy with our VirtualSellingX™ Free Sales Training Session focused on creating impactful and anticipatory messaging for your Buyers.
INTERVAL™ Ramps is the Action of crafting concise messages that serve as the lead-up and follow-up to the INTERVAL™ Essay; these shorter messages, making up 30% of the Essay's content, are designed to build anticipation and convey Probable Incremental Value, enhancing the overall impact of your main message.
Key learning points:
- Ramp Construction; master the art of creating brief, impactful messages.
- Timing and Sequencing; strategically place these messages before and after the Essay.
- Content Integration; ensure these ramps complement and support the main message.
- Anticipation Building; use ramps to generate excitement and interest in the Essay.
- Incremental Value; highlight the Probable Incremental Value to keep the Buyer engaged.
- Consistency; maintain a consistent tone and style across all communications.
Improve your ability to structure messages that effectively build anticipation and enhance the impact of your main communication, driving greater Buyer engagement and interest.